Two Footwear Units Of Von Wellx Germany Become Operational In Agra

LUCKNOW || Subsequent to a raft of investment friendly initiatives of Uttar Pradesh government and concerted efforts to improve ease of doing business in the state, two footwear units of Von Wellx Germany project were inaugurated on Tuesday by Additional Chief Secretary, Infrastructure & Industrial Development Department Alok Kumar.

It was informed that Von Wellx would invest around Rs 300 crore in phases in three projects in Uttar Pradesh, generating around 10,000 jobs. The company aims to produce around five million pair of shoes annually in these manufacturing units.

Two units inaugurated today have been set up in partnership with Iatric Industries Group of India at Export Promotion Industrial Park (EPIP) Agra. A total of around 2,000 employment avenues have been created in these units have production capacity of 2.5 million pair of shoes annually.

"It is an important milestone in post COVID-19 era that an investment proposal has materialized within a short span of five months”, he added. Listing the new institutional reforms for facilitating investments, Kumar said that now the new integrated investment and facilitation agency, ‘Invest UP’.

The project was announced ‘open’ by Rafique A Malik-Chairman Metro Shoes Ltd. And Prabhu N Singh-District Magistrate, Agra. Earlier, referring to the two units operationalized on Tuesday CEO, Iatric Industries Group, Ashish Jain informed that it was a multiple footwear project, which would produce 2.5 million pairs across difference segments annually. He said that it would exemplify synergy of German technology and demographic dividend of Uttar Pradesh. The Iatric Industries would be the exclusive collaborator for technology transfer, research, development, marketing and production.

It was also informed that a new factory is expected to be set up near Jewar (Yamuna Expressway Industrial Development Authority) in 10,000 Sq. mtr. by December 2020, while another manufacturing unit is proposed at Kosi-Kotwan, Mathura in 7.5 acres by Von Wellx.

The inauguration ceremony was held through virtual media, which was joined by Manfred Everz- CEO, Casa Everz Gmbh- the owner of Von Wellx, Raj Kumar Jain-Chairman Iatrix Industries Group, Puran Dawar-President, Agra Footwear Manufacturers and Exporters Chamber (AFMEC), Rafique A Malik-Chairman Metro Shoes Ltd, Prabhu N Singh-District Magistrate, Agra and Ashish Jain-CEO, Iatric Industries Group.