UP Police, Amazon India Join Hands To Fight Fraud, Protect Online Shoppers From Bad Actors

Lucknow, May 30 (TNA) The Uttar Pradesh Police and Amazon India will now jointly spread awareness and educate consumers about safe online shopping practices, identify bad actors. The proposed joint projects include social media campaign, interactive workshops, awareness activities to prevent online shopping frauds and focused-initiatives aimed at enhancing online safety of women.

The Uttar Pradesh Police and Amazon India are coming together to tackle the menace of online shopping scams with a consumer education and awareness campaign, #MissionGraHAQ. The two partners are collaborating to explore several joint initiatives aimed at empowering consumers to shop online with greater confidence.

The UP Police and Amazon India have agreed to join forces to educate online consumers about their rights as well as raise awareness about safe shopping practices and protecting online shoppers from bad actors. These joint projects will also include special initiatives aimed at enhancing online safety of women by creating awareness about identity theft, impersonation and online financial frauds.

Chetan Krishnaswamy, Vice President, Public Policy, Amazon India said “Amazon is excited to join forces with the Uttar Pradesh Police to promote awareness on online scams and frauds. This association will help us deliver on our shared mission of enhancing online safety and promote a trustworthy digital space. Internet is now seamlessly integrated into our everyday lives and, it is imperative to forge such private-public partnerships to build defence against bad actors. This collaboration will not only educate a large consumer base and but also enable us to identify to foster a secure digital experience,"

The partnership with the UP Police will complement Amazon India’s consumer education recent initiative, ‘Mission GraHAQ’, that is spreading awareness about safe online shopping practices, consumer rights and more.